Alviere Integrated Funding Platform Taps Marqeta for Branded Card Issuance in Europe and UK


Alviere recently raised $70 million to fuel ongoing expansion in the European region and the UK.

Alviere has partnered with global modern card issuance platform Marqeta as the integrated funding platform expands across Europe and will operate as an electronic money institution and card issuer of main member in the region.

Marqeta will provide Alviere with key services to enable the delivery of advanced financial services to clients across Europe and the UK.

Alviere enables any brand to provide a full range of financial products and services to customers, fans and employees. Its corporate customers will now be able to issue branded cards to their customers in the European Economic Area (EEA) and the UK.

The partnership marks another milestone in the expansion of integrated finance, which is expected to reach $7.2 trillion globally by 2030, according to renowned platform strategist Simon Torrance.

Yuval Brisker, Co-Founder and CEO of Alviere, said, “Access to financial services continues to evolve, and consumers are constantly opening up to new ways to move, store, spend and save money. the money. For brands in Europe and globally, providing financial services means uncovering vast untapped opportunities.

“Integrating branded financial products into their existing business, products and existing customer base has quickly emerged as an important strategy for customer growth and retention. By partnering with Marqeta, our integrated finance platform becomes more powerful and robust, offering a full suite of financial products and services to European businesses to immediately help build any brand’s long-term relationship with customers, while increasing revenue and customer lifetime value at the same time.”

Vidya Peters, Chief Operating Officer at Marqeta, commented: “Financial services open up a new avenue of consumer engagement for brands and enable them to massively deepen the consumer experience. We are thrilled that Alviere can enable its brand customers to create new payment experiences using our platform. Alviere has a modern approach to integrated finance and is part of a wave of innovation that is ushering in a new era of traditional branded card products globally.

Alviere recently raised $70 million to fuel ongoing expansion in the European region and the UK. This led to the company also hiring its first CFO and a senior PayPal executive, as it sees big brands launching financial services to their customers using the Alviere platform.

In March 2022, Alviere partnered with Coinbase Prime, which will provide crypto services in Alviere’s integrated financial platform, The HIVE.

The global integrated fintech will offer multi-currency accounts and serve as an “introducing broker” that can help Coinbase continue its mission of mainstreaming crypto.

Alviere enables any brand to provide a full range of financial products and services to its customers and expects 2022 to be a year of exponential growth and international expansion, with great brands ready to go. service.

Coinbase Prime will provide Alviere with the Coinbase Prime platform and crypto infrastructure to integrate crypto services into Alviere’s HIVE platform, starting with custody and execution of digital assets.

Alviere Crypto Services powered by Coinbase Prime will go live in the United States under Alviere’s state-by-state money transmission licenses and will allow end users of Alviere’s programs to buy, store and sell certain assets digital such as BTC, ETH, LTC and USDC. International expansion to other markets where Alvière operates will follow.


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