Sportradar has announced a “historic” ten-year global partnership with the NHL.
The agreement will see Sportradar become the official partner of betting data rights, official betting broadcast rights and official media data rights of the American Ice Hockey League, as well as an official integrity partner.
Both men say the partnership will “focus” on fan engagement and also see them working together to expand the league’s reach by leveraging Sportradar’s technology solutions aimed at providing fans with deeper access and improved information about the game.
As part of this partnership, Sportradar – which has been the official global distributor of NHL data since 2015 – will distribute official NHL data and statistics to media, technology and sports betting companies around the world, including real-time data from the new Puck and Player Tracking Technology.
The agreement also grants Sportradar, official partner of the Sport Industry Awards 2021, the right to provide sports betting operators with live broadcasts of NHL games through the operators’ digital betting platforms available in legalized markets.
“As the world’s leading provider of sports data for the media and betting industry, Sportradar has the unique expertise to help us deliver statistics, information and video content to our fans, who are extremely tech-savvy. and are constantly looking for new, compelling ways to engage. with our sport, ”said NHL Commissioner Gary Bettman.
“The capabilities, versatility and global scale of Sportradar’s platforms and products will help us provide fans, media and sports betting companies around the world with greater data depth and a more immersive experience. game. We are excited to continue and deepen our important partnership with Sportradar and look forward to delivering a top notch fan experience through our collaborations over the next decade. “
Carsten Koerl, Sportradar Global CEO, added, “The NHL has been a tremendous partner for Sportradar for almost seven years and we look forward to working with them in a broad way to continue to increase the league’s global reach, while delivering ground. disruptive products and services to our customers.
“This agreement truly highlights the global, multi-vertical and far-reaching capabilities of Sportradar’s technology solutions and reflects how we use data to create engaging and personalized experiences for our partners and customers.
As part of the strategic alliance, the NHL and Sportradar will also team up to develop sports betting partnerships outside of North America using the latter’s data-driven marketing solution.
Sportradar will also continue as the official NHL Integrity Service Provider, using its Universal Fraud Detection System to proactively help protect and ensure the integrity of its competitors by monitoring activity and trends. games around the world.